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Channel: Christopher Guider – GfK Insights Blog
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Intelligent analyses through connected thinking

“Only connect!” wrote the English novelist, E. M. Forster. “Live in fragments no longer.” This famous injunction could serve as an information-management strategy for the modern-day reinsurance...

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Purchasing power: All-rounder among market indicators

There’s no limit these days to the volume and type of data that companies use to improve their competitiveness. Much of this data is unique to the industry in question, but some market indicators such...

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